BRAINWASHING: How television prepares the mind for the message


By Jim Campbell, Citizen Journalist and Patriot.

Take it from a former propaganda writer and one who taught it at the Defense Information School in Indianapolis Indiana in lieu of going to Vietnam.  Talk about a great duty assignment whoa!

If the reader believes they have developed critical thinking skills trust they are ablated as the mind is being prepared to receive the message. 

Television is close to perfect as a medium for mental persuasion.  Specifically while watching the “News,” it may not be what is being said  but what is left out as  the viewer’s mind is taken over by the medium.

It’s not just the news, be aware that programming of all types sends out messages.  May it be smokers in a given show, currently in vogue drinking hard liquor in lieu of beer, the “obligatory gay couple, or interracial couple” is part of the message to define deviancy downward. 

The same thing happened in Rome before the fall of the Roman Empire, the citizenry  became debauched, and as Rome burned, Nero played his violin.

Just think, they accomplished this with no television but copious amounts of vino.

That’s my story and I’m sticking to it, I’m J.C. and I approve this message.

If you experience “mind fog” after watching television, you are not alone. Studies have shown that watching television induces low alpha waves in the human brain. Alpha waves are brainwaves between 8 to 12 HZ. and are commonly associated with relaxed meditative states as well as brain states associated with suggestibility.

While Alpha waves achieved through meditation are beneficial (they promote relaxation and insight), too much time spent in the low Alpha wave state caused by TV can cause unfocused daydreaming and inability to concentrate. Researchers have said that watching television is similar to staring at a blank wall for several hours..

I enjoy watching television on occasion, and this article is not meant to suggest that people should never watch TV. However, it is only fair that people understand what happens to the brain each time it is exposed to television.

Many studies have demonstrated  that in less than one minute of television viewing, the person’s brainwaves switched from Beta waves– brainwaves associated with active, logical thought– to primarily Alpha waves. When the subject stopped watching television and began reading a magazine, the brainwaves reverted to Beta waves.

Advertisers have known about this for a long time and they know how to take advantage of this passive, suggestible, brain state of the TV viewer. There is no need for an advertiser to use subliminal messages. The brain is already in a receptive state, ready to absorb suggestions, within just a few seconds of the television being turned on. All advertisers have to do is flash a brand across the screen, and then attempt to make the viewer associate the product with something positive.

Implications for those with ADD and ADHD:

Most people would benefit from cutting television time; in addition, research has shown that persons with ADD or ADHD tend to have too much Alpha, Theta, and Delta wave activity and, therefore, would benefit significantly from a reduction in TV. Television certainly contributes to a reduced ability to concentrate for anyone, but especially those who already have an overabundance of Alpha waves.

Better alternatives:

Reading (a book or magazine, for instance– not televised text. It is the radiant light from a television set that is believed to induce the slower brainwaves ) and writing both require higher brain wave states. If you want to keep your brain focused and your attention strong, it is a good idea to cut your television time. Sitting quietly for a few minutes, painting, singing, reading, or going for a walk, are better for you in all ways.

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5 responses to “BRAINWASHING: How television prepares the mind for the message

  1. All true! as to the fall of Rome , in fact I head for the Vomit-orium every time I see Obama on TV.

  2. Agree! Much better off reading dancingczars blog! ;) As for O’vomit on the tube at every switch of the channel, great stress relief to mute the sound & have a smurf brick or baseball bat to throw or smack the screen with! Might better buy several of each b/c as often as the slug is on, will go thru them quick!

  3. Finally broke down and bought a tabletopper tv after over 2 years sans tv. I use it just for all the reasons you suggest…to be mindless! I have a tendency to overload on information…these days that affects my emotional state..stress runs high. I always have 2 to 4 books that I read…switching from one to the other..all non-fiction. So to relax my brain I turn on the boob tube…oh, and I don’t listen to any news show…learned a long time ago to tune out commercials as they are a waste of my time! And I do create my greeting cards as I watch…same while listening to radio. I be a happy camper – God gave me a pretty good brain! And I try to use it well and wisely! Great article..liked in info on the ADHD problem…

  4. Trust this man – Jim. He is the expert and knows of what he is speaking. I believe that if the nation as a whole would stop watching TV news and situation comedy shows our elections would produce entirely different results. In this day of global information available at your computer finger tips, there is absolutely no use for newspapers (except for birdcage liners) or TV news – or even weather predictors, as you can stream in live weather and make your own equally accurate or inaccurate prediction. The minds of Americans and those of the rest of the westernized world are being misguided to achieve a power base that is contrary to what made us powerful in the first place. Team America must cleanse the pulpit!

  5. I’m having one of those days — can you tell ? I don’t play the fiddle , I’m a former drummer from the 60′s and I don’t like wine but give me Tequila and an AR-15 and I’ll play some beautiful music . It is a fact that we are as much or more influenced by what the media doesn’t tell us as what it does . Todays media seems to have a knack for leaving out the truth and filling in the blanks with what they want us to see . Most of us spend more time watching TV than reading ” news ” print . Studies have shown that television is the quickest way for liberals [ or anyone else ] to penetrate our minds . Liberals know this and use that knowledge to corrupt adults but more importantly , to influence our the undeveloped minds of our kids . If you don’t think Liberals are bad people , just look at what they did to the Cookie Monster !!!

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